First Things First, Second, and Third

This an informational booklet for an AIGA exhibition titled First Things First, Second, and Third: a manifesto renewal, serving persons attending this exhibit. The content includes two versions of the manifesto from 1964 and 2000, an introduction, and a recruitment page. The design booklet boldly embodies the core values of this manifesto, which is to de-center consumerism within the graphic design sphere and to create things that serve a greater purpose beyond attracting sales. The goal is not to design the perfect product. Rather than treating inaccuracies that arise from the iterative designing and printing process as rejects, we accept them as part of its personality.